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Browsing by Subject "Online hotel booking"

Browsing by Subject "Online hotel booking"

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  • Cezar, Asunur; Öğüt, Hulisi (California State University, Long Beach, 2014-10)
    The aim of this research is to explore online hotel booking behaviors of domestic and international customers. We examine the impact of review rating (location rating and service rating), review volume and hotel characteristics ...