There has been an increasing number of studies in the international relations literature discussing the rising salience of regionalism and regional powers in global politics. Due to its economic prowess, geographical size, demographic credentials as well as foreign policy activism, Turkey can be considered as one of the contemporary regional actors. This paper critically examines the impact of the Europeanization process on Turkish foreign policy towards the Western Balkan states and its rising status in regional politics. It argues that although Turkey is currently experiencing de-Europeanization in its domestic politics, the impact of Europeanization on its Balkans policy continues. This paper shows, among others, that it is not the internalizaton, but the instrumentalization of 'Europe' that has been the driving force of Turkey's domestic and foreign policy.