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dc.contributor.authorMeterelliyoz, Melike
dc.contributor.authorTufan, Erhan
dc.date.accessioned2019-07-03T14:45:15Z
dc.date.available2019-07-03T14:45:15Z
dc.date.issued2014
dc.identifier.citationMeterelliyoz, M., & Tufan, E. (2014). Customer Churn Analysis Among Product Groups and Packages in Telecommunication Sector. IKTISAT ISLETME VE FINANS, 29(345), 41-81.en_US
dc.identifier.issn1300-610X
dc.identifier.urihttp://www.iif.com.tr/index.php/iif/article/view/iif.2014.345.4064
dc.identifier.urihttp://hdl.handle.net/20.500.11851/1607
dc.description.abstractThis study determines the customer churn among the product groups and packages; specifies the major factors that cause the churn and also makes some suggestions by analysing a telecommunication firm's data. Discrete choice modelling (multinomial or conditional logit) which has not been used in the previous studies in this area is applied as a modelling technique. In the modelling phase, package features, demographic characteristic and usage information of customers are chosen as variables. As a result, significant demographic characteristics such as income level, household number, dwell type and monthly call duration, and their relative effects are determined. Also, package fee is observed as the most descriptive package feature in the model. By using these variables, package selection probabilities are determined, and suggestions are made for the company and the telecommunication sector.en_US
dc.language.isoturen_US
dc.publisherBilgesel Yayıncılık San & Tic Ltden_US
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectCustomer Churnen_US
dc.subjectTelecommunicationen_US
dc.subjectProduct Groupen_US
dc.subjectPackageen_US
dc.subjectDiscrete Choice Modelen_US
dc.subjectMultinomial Logiten_US
dc.subjectConditional Logiten_US
dc.subjectCustomer Demographyen_US
dc.subjectCRMen_US
dc.titleCustomer Churn Analysis Among Product Groups and Packages in Telecommunication Sectoren_US
dc.title.alternativeTelekomünikasyon Sektöründe Müşterilerin Ürün Grupları ve Tarifeler Arası Geçiş Analizitr_TR
dc.typearticleen_US
dc.relation.journalİktisat İşletme ve Finansen_US
dc.contributor.departmentTOBB ETU, Faculty of Economics and Administrative Sciences, Department of Managementen_US
dc.contributor.departmentTOBB ETÜ, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümütr_TR
dc.identifier.volume29
dc.identifier.issue345
dc.identifier.startpage41
dc.identifier.endpage81
dc.contributor.orcidhttps://orcid.org/0000-0002-1718-055X
dc.identifier.wosWOS:000345974500002
dc.contributor.tobbetuauthorMeterelliyoz, Melike
dc.contributor.YOKid36211
dc.identifier.doi10.3848/iif.2014.345.4064
dc.contributor.ScopusAuthorID36561872700
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıtr_TR


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