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Customer Churn Analysis Among Product Groups and Packages in Telecommunication Sector

Show simple item record Meterelliyoz, Melike Tufan, Erhan 2019-07-03T14:45:15Z 2019-07-03T14:45:15Z 2014
dc.identifier.citation Meterelliyoz, M., & Tufan, E. (2014). Customer Churn Analysis Among Product Groups and Packages in Telecommunication Sector. IKTISAT ISLETME VE FINANS, 29(345), 41-81. en_US
dc.identifier.issn 1300-610X
dc.description.abstract This study determines the customer churn among the product groups and packages; specifies the major factors that cause the churn and also makes some suggestions by analysing a telecommunication firm's data. Discrete choice modelling (multinomial or conditional logit) which has not been used in the previous studies in this area is applied as a modelling technique. In the modelling phase, package features, demographic characteristic and usage information of customers are chosen as variables. As a result, significant demographic characteristics such as income level, household number, dwell type and monthly call duration, and their relative effects are determined. Also, package fee is observed as the most descriptive package feature in the model. By using these variables, package selection probabilities are determined, and suggestions are made for the company and the telecommunication sector. en_US
dc.language.iso tur en_US
dc.publisher Bilgesel Yayıncılık San & Tic Ltd en_US
dc.rights info:eu-repo/semantics/openAccess
dc.subject Customer Churn en_US
dc.subject Telecommunication en_US
dc.subject Product Group en_US
dc.subject Package en_US
dc.subject Discrete Choice Model en_US
dc.subject Multinomial Logit en_US
dc.subject Conditional Logit en_US
dc.subject Customer Demography en_US
dc.subject CRM en_US
dc.title Customer Churn Analysis Among Product Groups and Packages in Telecommunication Sector en_US
dc.title.alternative Telekomünikasyon Sektöründe Müşterilerin Ürün Grupları ve Tarifeler Arası Geçiş Analizi tr_TR
dc.type article en_US
dc.relation.journal İktisat İşletme ve Finans en_US
dc.contributor.department TOBB ETU, Faculty of Economics and Administrative Sciences, Department of Management en_US
dc.contributor.department TOBB ETÜ, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü tr_TR
dc.identifier.volume 29
dc.identifier.issue 345
dc.identifier.startpage 41
dc.identifier.endpage 81
dc.identifier.wos WOS:000345974500002
dc.contributor.tobbetuauthor Meterelliyoz, Melike
dc.contributor.YOKid 36211
dc.identifier.doi 10.3848/iif.2014.345.4064
dc.contributor.ScopusAuthorID 36561872700
dc.relation.publicationcategory Ulusal yayın tr_TR

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