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Effects of Multipart Media Framing on Consumer Attitudes Toward Biotechnology

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dc.contributor.author Genc, Tugce Ozgen
dc.contributor.author Kasnakoğlu, Berna Tarı
dc.date.accessioned 2019-07-03T14:45:16Z
dc.date.available 2019-07-03T14:45:16Z
dc.date.issued 2015
dc.identifier.citation Genç, T. Ö., & Kasnakoğlu, B. T. (2015). Effects of Multipart Media Framing on Consumer Attitudes Toward Biotechnology. International Journal of Communication, 9, 20. en_US
dc.identifier.issn 1932-8036
dc.identifier.uri https://ijoc.org/index.php/ijoc/article/view/3069
dc.identifier.uri http://hdl.handle.net/20.500.11851/1613
dc.description.abstract This study explores whether and how people with a negative biotechnology-related perception can change their attitudes when they are exposed to a positive message in two different frames. The two frames differ in terms of the medium, the language used, and the general tone. A frame is thus conceptualized as unified symbolic entities, rather than just words or positioning in terms of valence (positive/negative). An exploratory stage was conducted through in-depth interviews, which resulted in three audience categories. Results of the experimental study indicated that it is, in fact, possible to turn negative attitudes into positive attitudes for people with intuitive perceptions. People with analytical and ideological perceptions change their attitudes only when the frame is scientific. en_US
dc.language.iso eng en_US
dc.publisher Usc Annenberg Press en_US
dc.rights info:eu-repo/semantics/openAccess
dc.subject Biotechnology en_US
dc.subject Food Safety en_US
dc.subject Framing en_US
dc.subject GM Food en_US
dc.subject Health Marketing en_US
dc.subject Medium en_US
dc.title Effects of Multipart Media Framing on Consumer Attitudes Toward Biotechnology en_US
dc.type article en_US
dc.relation.journal International Journal Of Communication en_US
dc.contributor.department TOBB ETU, Faculty of Economics and Administrative Sciences, Department of Management en_US
dc.contributor.department TOBB ETÜ, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü tr_TR
dc.identifier.volume 9
dc.identifier.startpage 592
dc.identifier.endpage 611
dc.contributor.orcid https://orcid.org/0000-0002-8296-4107
dc.identifier.wos WOS:000348922700017
dc.identifier.scopus 2-s2.0-85011617305
dc.contributor.tobbetuauthor Kasnakoğlu Berna,Tarı
dc.contributor.YOKid 20333
dc.contributor.wosresearcherID Ozgen Genc, Tugce/V-8263-2018
dc.contributor.ScopusAuthorID 56845805200
dc.relation.publicationcategory Uluslararası yayın tr_TR


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