Inferring Political Alignments of Twitter Users

Abstract

Increasing popularity of Twitter in politics is subject to commercial and academic interest. To fully exploit the merits of this platform, reaching target audience with desired political leanings is critical. This paper extends the research on inferring political orientations of Twitter users to the case of 2017 Turkish constitutional referendum. After constructing a targeted dataset of tweets, we explore several types of potential features to build accurate machine learning based predictive models. In our experiments, three-class support vector machine (SVM) classifier trained on semantic features achieves the best accuracy score of 89.9%. Moreover, an SVM classifier trained on full text features performs better than an SVM classifier trained on hashtags, with respective accuracy scores of 89.05% and 85.9%. Relatively high accuracy scores obtained by full text features may point to differences in language use, which deserves further research. © 2018 IEEE.