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dc.contributor.authorYıldırım, Kemal
dc.contributor.authorAyalp, Nur
dc.contributor.authorAktaş Gözen, Güner
dc.contributor.authorHidayetoğlu, L.
dc.date.accessioned2019-07-10T14:46:24Z
dc.date.available2019-07-10T14:46:24Z
dc.date.issued2014-01
dc.identifier.citationYildirim, K., Ayalp, N., Guner Aktas, G., & Lutfi Hidayetoglu, M. (2014). Consumer perceptions and functional evaluations of cash desk types in the clothing retail context. International Journal of Retail & Distribution Management, 42(6), 542-552.
dc.identifier.issn0959-0552
dc.identifier.urihttps://www.emeraldinsight.com/doi/pdfplus/10.1108/IJRDM-06-2015-0085
dc.identifier.urihttp://hdl.handle.net/20.500.11851/2053
dc.description.abstractThe purpose of this paper is to focus on assessing consumer perceptions and functional evaluations of store cash desks (Flat, L- and U-shaped) in the clothing retail context. Design/methodology/approach: To test the assumption that relationships exist between various types of cash desks and consumer perceptions and functional evaluations, a study was devised using digital pictures of three types of cash desks hypothetically located in a large store. Findings: Results based on semantic differential and functional items show that consumers expressed a more positive perception of flat than of L- or U-shaped cash desks. Men evaluated the store cash desks more positively than women overall. Managerial implications are discussed and directions for future research are proposed. Originality/value: This paper reveals a significant relationship between cash desk type and consumer perceptions and functional evaluations of cash desks. The results of the work suggest that retailers and designers may be able to easily make stores more attractive to consumers by installing flat cash desks.en_US
dc.language.isoengen_US
dc.publisherEmerald Group Publishing Ltd.en_US
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectprivacyen_US
dc.subjectcustomersen_US
dc.subjectclothing storesen_US
dc.subjectfitting roomen_US
dc.subjectshopping environmenten_US
dc.titleConsumer Perceptions and Functional Evaluations of Cash Desk Types in the Clothing Retail Contexten_US
dc.typearticleen_US
dc.relation.journalInternational Journal of Retail & Distribution Managementen_US
dc.contributor.departmentTOBB ETU, Faculty of Fine Arts Design and Architecture, Department of Interior Architecture and Environmental Designen_US
dc.contributor.departmentTOBB ETÜ, Güzel Sanatlar Tasarım ve Mimarlık Fakültesi, İç Mimarlık ve Çevre Tasarımı Bölümütr_TR
dc.identifier.volume42
dc.identifier.issue6
dc.identifier.startpage542
dc.identifier.endpage552
dc.identifier.scopus2-s2.0-84902483043
dc.contributor.tobbetuauthorAyalp, Nur
dc.contributor.tobbetuauthorAktaş, Gözen Güner
dc.contributor.YOKid140188
dc.identifier.doihttps://doi.org/10.1108/IJRDM-03-2013-0056
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıtr_TR


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