Now showing items 1-2 of 2
Consumers' evaluations of fitting rooms in retail clothing stores
(International Journal of Retail & Distribution Management, 2016-05)
Purpose – The purpose of this paper is to ascertain the effect of age, gender and educational level on customer evaluations of the design characteristics of fitting rooms/dressing rooms, such as size, levels of illumination, ...
Consumer Perceptions and Functional Evaluations of Cash Desk Types in the Clothing Retail Context
(Emerald Group Publishing Ltd., 2014-01)
The purpose of this paper is to focus on assessing consumer perceptions and functional evaluations of store cash desks (Flat, L- and U-shaped) in the clothing retail context. Design/methodology/approach: To test the ...