• Analyzing Conversion Rates in Online Hotel Booking: The Role of Customer Reviews, Recommendations and Rank Order in Search Listings 

  Cezar, Asunur; Öğüt, Hulisi (Emerald Group Publishing Ltd., 2016-02)

  Purpose – The aim of this paper is to examine the impact of three main technologies on converting browsers into customers: impact of review rating (location rating and service rating), recommendation and search listings. ...
• Markaya düşkünlük kavramı ve ürün kategorisine göre farklılıklar 

  Pak, Halil; Kasnakoğlu Berna,Tarı (Pazarlama ve Pazarlama Araştırmaları Dergisi, 2015-07)

  Bu çalışmanın amacı Bristow ve diğerlerinin (2002) geliştirmiş olduğu marka düşkünlüğü (brand dependence) ölçeğini üç farklı ürün kategorisinde uygulamak ve cinsiyetler arasında marka bağımlılığı açısından farklar olup ...
• Do Domestic And International Customers Behave Alike In Online Hotel Booking? 

  Cezar, Asunur; Öğüt, Hulisi (California State University, Long Beach, 2014-10)

  The aim of this research is to explore online hotel booking behaviors of domestic and international customers. We examine the impact of review rating (location rating and service rating), review volume and hotel characteristics ...
• Outsourcing Information Security: Contracting Issues and Security Implications 

  Cezar, Asunur; Cavusoglu, Huseyin; Raghunathan, Srinivasan (INFORMS Inst.for Operations Res.and the Management Sciences, 2014-03)

  A unique challenge in information security outsourcing is that neither the outsourcing firm nor the managed security service provider (MSSP) perfectly observes the outcome, the occurrence of a security breach, of prevention ...
• Labor intensity and risk in manufacturing firms 

  Doğan, Figen Güneş (2015-12)

  I show that industry adjusted labor intensity is positively related to expected returns for firms in the manufacturing industry. Labor is one the most important factor of productions for a firm. When a negative shock hits ...
• Testing of the Relationship Between Metal Prices and Stock Prices Through Granger Causality Analysis: An Application in Borsa İstanbul 

  Ramazan Aktaş, Melek Acar ve Fatih Güzel (Proceedings of ISERD International Conference, 2016-11)

  This study was conducted to determine the relationship between metal prices and stock prices. To this end, the interaction between the prices of gold, copper and silver and the stock prices of mining companies quoted on ...
• Application of Revenue Management Methods to Hospitality Sector of Turkey 

  Meterelliyoz, Melike; Tan, Aygül (Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2014-12)

  Bu çalışmada Türkiye otel sektöründe hizmet veren bir firmanın verilerinden faydalanılarak otelcilik sektöründe kapasite kontrol yöntemleri üzerinde durulmuştur. Modelleme tekniği olarak, bu alanda daha önce yapılan ...
• Emotions in Business Organizations: An Empirical Study on Relation between Emotions 

  Ercil, Yavuz; Varoğlu, Demet (PEOPLE: International Journal of Social Sciences, 2017-10)

  This paper aims to clarify the effects of emotions on organizational life based on the complex adaptive systems (CAS) approach and proposes a new frame for defining and examining emotions in organizations. In this frame, ...
• Why Do We Make Sport: The Importance of Psycho-Social Motivations in Adult Sports Participation 

  Jular, Jansanem; Kasnakoğlu Berna,Tarı (International Journal of Marketing Studies, 2017-05)

  This study is swayed by the idea of how people might be motivated to engage in different types of sports, and how enduring these motivations might be. The importance of the research question stems from an observable trend ...
• Türkiye İçin Kısa Vadeli Elektrik Enerjisi Talep Tahmini 

  Haliloğlu, Ebru Yüksel; Tutu, Behzat Ecem (2018-07)

  Bu makalenin amacı, Türkiye elektrik tüketimini günlük olarak tahminleyen bir model oluşturmaktır. Literatürde elektrik talebi öngörüleri çoğunlukla yıllık frekansta mevcuttur; bu çalışmada farklı olarak günlük frekansta ...
• Factors Affecting Professionals’ Selection in High and Low Value Online Service Procurements 

  Öğüt, Hulisi (Taylor & Francis, 2013-01)

  In this paper, the aim is to determine the factors that lead to selection of freelancers in the procurement of professional service. The results reveal that higher bidder rating and higher number of bidder rating increases ...
• The Configuration and Detection Strategies for Information Security Systems 

  Öğüt, Hulisi (2013-05)

  Intrusion Detection Systems (IDSs) have become an important element of the Information Technology (IT) security architecture by identifying intrusions from both insiders and outsiders. However, security experts questioned ...
• Housing Price Dynamics and Bubble Risk: The Case of Turkey 

  Alp, Dursun Ali; Coşkun, Yener; Seven, Ünal; Ertuğrul, Hasan Murat (Routledge, 2017-08)

  Housing prices have increased substantially in some emerging markets in recent years. Turkish housing market has also experienced a boom over the last decade with rapid house price appreciations. This study is the first ...
• How do firms benefit from customer complaints? 

  Yilmaz, Cengiz; Varnali, Kaan; Kasnakoğlu, Berna Tarı (Elsevier Science Inc, 2016)

  The study explores the effects of two sets of factors relating to complaint management on firm performance, namely, (1)customer response factors and (2) organizational learning factors, thereby integrating organizational ...
• Effects of Multipart Media Framing on Consumer Attitudes Toward Biotechnology 

  Genc, Tugce Ozgen; Kasnakoğlu, Berna Tarı (Usc Annenberg Press, 2015)

  This study explores whether and how people with a negative biotechnology-related perception can change their attitudes when they are exposed to a positive message in two different frames. The two frames differ in terms of ...
• Antecedents and consequences of co-creation in credence-based service contexts 

  Kasnakoğlu, Berna Tarı (Routledge Journals, Taylor & Francıs Ltd, 2016)

  The present study proposes that co-creation is a dialogical process which involves a high level of participation by both partners, and attempts to test a co-creation model, where partners engage in a service interaction ...
• A Critical Review of Implicit Leadership Theory on the Validity of Organizational Actor-National Culture Fitness 

  Ozturk, Alperen; Varoglu, M. Abdulkadir; Varoğlu, Demet (Ardabil Industrial Management Inst, 2017)

  According to implicit leadership literature, actor-national culture fitness is a necessity to be labeled as a leader. However, studies which focus on implicit leadership theory and national culture have some contradictory ...
• The effect of different information sources on the anxiety level of pregnant women who underwent invasive prenatal testing 

  Cakar, Mehmet; Kasnakoğlu, Berna Tarı; Ökem, Zeynep Güldem; Okuducu, Ummuhan; Beksac, M. Sinan (Taylor & Francis Ltd, 2016)

  Objective: The goal is to explore the effects of age, education, obstetric history and information sources on the (Beck) anxiety levels of pregnant women attending invasive prenatal testing.Methods: Questionnaire results ...
• Human or Social Resources Management: Which Conditions Force HR Departments to Select the Right Employees for Organizational Social Capital? 

  Sozen, H. Cenk; Varoğlu, Demet; Yeloglu, H. Okan; Basim, H. Nejat (Wiley Perıodicals, Inc, 2016)

  This study examines in which cases organizations tend to form social capital, and explores how such attitude affects their recruitment strategies. This countrywide research project covering 158 firms located in 18 different ...
• Customer Churn Analysis Among Product Groups and Packages in Telecommunication Sector 

  Meterelliyoz, Melike; Tufan, Erhan (Bilgesel Yayıncılık San & Tic Ltd, 2014)

  This study determines the customer churn among the product groups and packages; specifies the major factors that cause the churn and also makes some suggestions by analysing a telecommunication firm's data. Discrete choice ...

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