Now showing items 1-4 of 4
Analyzing Conversion Rates in Online Hotel Booking: The Role of Customer Reviews, Recommendations and Rank Order in Search Listings
(Emerald Group Publishing Ltd., 2016-02)
Purpose – The aim of this paper is to examine the impact of three main technologies on converting browsers into customers: impact of review rating (location rating and service rating), recommendation and search listings. ...
Factors Affecting Professionals’ Selection in High and Low Value Online Service Procurements
(Taylor & Francis, 2013-01)
In this paper, the aim is to determine the factors that lead to selection of freelancers in the procurement of professional service. The results reveal that higher bidder rating and higher number of bidder rating increases ...
The Configuration and Detection Strategies for Information Security Systems
Intrusion Detection Systems (IDSs) have become an important element of the Information Technology (IT) security architecture by identifying intrusions from both insiders and outsiders. However, security experts questioned ...
Do Domestic And International Customers Behave Alike In Online Hotel Booking?
(California State University, Long Beach, 2014-10)
The aim of this research is to explore online hotel booking behaviors of domestic and international customers. We examine the impact of review rating (location rating and service rating), review volume and hotel characteristics ...