Now showing items 1-3 of 3
Outsourcing Information Security: Contracting Issues and Security Implications
(INFORMS Inst.for Operations Res.and the Management Sciences, 2014-03)
A unique challenge in information security outsourcing is that neither the outsourcing firm nor the managed security service provider (MSSP) perfectly observes the outcome, the occurrence of a security breach, of prevention ...
Analyzing Conversion Rates in Online Hotel Booking: The Role of Customer Reviews, Recommendations and Rank Order in Search Listings
(Emerald Group Publishing Ltd., 2016-02)
Purpose – The aim of this paper is to examine the impact of three main technologies on converting browsers into customers: impact of review rating (location rating and service rating), recommendation and search listings. ...
Do Domestic And International Customers Behave Alike In Online Hotel Booking?
(California State University, Long Beach, 2014-10)
The aim of this research is to explore online hotel booking behaviors of domestic and international customers. We examine the impact of review rating (location rating and service rating), review volume and hotel characteristics ...